Rant of The Week
First ad: Shaan is a wealthy dude who is like…all cool and shit and has the Indigo plan.
Message : Indigo will make you cool and shit. Please note indigo color.
Next ad: He has just lost his wife. So his kids get him an Indigo tie and tell him to stop being such a sop.
Message: Replace the dead mother of your children with an Indigo connection
Next ad: And then, the one that really gets my goat, Shaan goes to a swanky party where he meets Vaneeza in an indigo saree and they both admire each others taste. Then ZQ pops in for no apparent reason also wearing a purple dress and then they laugh.
Message: Indigo is the gateway to unholy threesomes.
What the hell were they thinking? The dialogue is supposed to be flirtatious but with the coy looks it looks like a freaking swingers party. Plus hello…the guy just lost his wife! You can’t even blame the actors because of the inherently stupid script. I don’t know what brand of crack those marketing ass-clowns at Mobilink were thinking. And to top it off, they hyped this ad in newspapers telling everyone to watch out for it like it was the next best thing since Dawn Parathas.. Just another case of them putting style over content, and what irks me the most is the insult to the consumers intelligence.
OK I’m done.