Wednesday, August 08, 2007

FLASHBACK #2 : I end up directing our first music video

So for two months we had been going back and forth for the video for Sultanat. Sometimes we weren’t happy with the concept, sometimes we couldn’t fit everything in the budget, we were getting nowehere. We had already shot a video for “Is tanhai Ko (Ho Bhi Jahaan), but we all agreed that Sultanat was the one that needed to come out first.

Now making a video isn’t easy, but making it in under Rs.150,000 is apparently impossible. It’s hard not to listen to so called “industry” people who tell you that a video should be at least Rs. 500,000 and up otherwise it will suck and no will ever love you and you’ll get herpes and never pee straight again.
All the “big directors” were either too busy or believed that shooting a video with this budget wouldn’t be worth their time. Everyone was too busy working on fucking commercials.

I had finally had enough. One fine day I just formulated a concept in my head about shooting the video at The Basement Café where the band is basically fooled into a deal with the devil and condemned to perform at this underground café forever filled with demons, yeah weird I know..butI thought it went well with the lyrics

“Iss duniya ko kaisey choroon mein”

Literally, I came back from a wedding at night and within an hour I had come up with the entire storyline and shot sequence. I excitedly called up Imran and told him the story…
Imran: So whose going to direct this?
Me:…er….I am.

Had my egomania really gone wild this time, I mean did I seriously think I could just direct a music video? Luckily my band members had faith in me

“Everyone has given us lora (penis) so we have no choice.”
Now that was some seriously inspiring Mel Gibson-Braveheart type shit.

I knew, the only way we could pull this off is if we had an excellent Director of Photography. For our last video, a young guy called Amsal operated the camera. If we could get him on board, I knew we could do it.

I went into a state of complete mania. I begged people to be part of the cast and crew. Luckily some of my best friends stepped up to the plate and agreed to be Art Directors and Makeup artists. By the time Amsal confirmed he was on board, I really began to feel like we could do this…

But then the rains came to Karachi.

Shit. Shit. Shit.

The day before the shoot, somebody told me that water had seeped through and flooded The Basement Café

More Shit. Shit. Shit.

The night before the shoot, I prayed and prayed. “Lord, I know tomorrow we’re making a video that involves Satan, but believe me…I’m really all about God and if you don’t make it rain tommorow, I promise…er…I’ll stop making up rude songs about Yasir”

When I woke up to a sunny day, I was overjoyed. And we shot the video. Even though our generator didn’t work, even though we couldn’t use half the lights we paid for, even though we had to cut our shoot short because we were getting thrown out of the Basement, we pulled it off. In one day, we shot the entire video.

It took us less than three weeks to conceptualize, shoot and edit the video. It cost us Rs.99500 exactly Rs. 500 under the budget. I don’t care what people think. When you accomplish something like that, it’s special. Thank you Amsal. Thank you cast and Crew. Thank you Band
. Thank you God.

Here's us from the shoot....


Anonymous Anonymous said...

gotta appreciate the perseverance mate! Respect!

3:53 PM  
Blogger oomi said...

so your band seemz quite rocking dear

9:46 PM  
Blogger xunz said...

Your song Saltanat is really good!

2:05 AM  
Blogger Ahsan said...

your name is under threat. pls see the latest photo on rs.5 for more details.

8:07 AM  
Blogger Myra said...

my friend made me hear your song. I'm in love. Can't wait to see more of you guys =) stay strong!

when is the vid. going to be officially released? I'll keep an eye out for it

4:41 PM  
Blogger pluto88 said...

I haven't heard any of your songs, but I will. Crap, I sound lame. No, it's just that it's reaally rare to find a cool blog these days, one not full of psuedo-emo shit. Your blog's, um, funny, and I like you. Erm, just so we're on the same page, that was not a dedesparate attempt to kindle an online romance. So.. yes. I will listen to your band.:)

2:10 PM  

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